BEATS is a not-for-profit organisation founded by British East Asians working in Theatre and across the Screen industry. BEATS seek to:
- Humanise British East Asians
- Increase the visibility of British East Asians on stage and screen
- Advocate for the use of the term British East Asian
One of BEATS’ means of achieving change is by directing the spotlight and mobilising the public to generate critical en masse support to key cultural events that act as catalysts for equality and representation for British East Asians.